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Full Potential Solutions Appoints Paul Ignasinski as Chief Innovation Officer

Boston, Mass. September 20, 2023 – Full Potential Solutions, a leading provider of innovative customer experience solutions, today announced the appointment of Paul Ignasinski as Chief Innovation Officer. With over 25 years of experience leading high-performing teams in dynamic, complex, and high-growth environments, Ignasinski is poised to accelerate the company's innovation efforts in the era of rapidly evolving AI-driven solutions.

“AI's power and endless capabilities have emerged as a pivotal strategic initiative for contact center executives,” said Amit Basak, President of Full Potential Solutions. “We started this company six years ago because we saw massive gaps in the services offered by traditional BPO companies. We firmly believe that the future of exceptional customer service lies not in merely scaling human resources but in seamlessly blending the ingenuity of our people with cutting-edge technology. Paul’s appointment underscores our commitment to crafting solutions that optimize both human insight and technological prowess for unparalleled customer experiences.”

As Chief Innovation Officer, Ignasinski will lead the seasoned Applied AI team as well as drive the broader growth and innovation agenda for Full Potential Solutions. This team specializes in helping clients devise strategies and then design and deploy solutions. Its unique approach combines virtual and human agents to improve deflection rates and provide AI co-pilots to agents and leaders, significantly elevating productivity and enhancing customer satisfaction and lifetime value.

Commenting on his appointment at Full Potential Solutions, Ignasinski stated, "I am excited to be part of such a forward-thinking organization. The future of contact centers lies in the seamless integration of AI applications within the broader customer experience tech stack. I am eager to lead our team in designing and delivering tech-driven solutions that will empower our clients to enrich and transform their customer interactions."

Ignasinski brings significant experience and leadership to his new role at Full Potential Solutions. He has held executive positions at global organizations such as TTEC, Tata Consultancy Services (TCS), and Root Inc. (now part of Accenture), where he was responsible for leading various functions, including sales, strategy, solutions, product management, digital transformation, and customer experience consulting.

According to Basak, “Paul's distinguished history of pioneering innovation within the customer experience sector aligns seamlessly with our quest to consistently offer groundbreaking solutions to our clients. Moreover, as a values-centric company, we find Paul's leadership style and commitment to clients resonate deeply with our foundational principles of Integrity and Grace.”

About Full Potential Solutions

With over 6,000 employees across four continents, Full Potential Solutions empowers companies to forge more profitable customer relationships by applying a values-based and data-driven approach to everything we do. Unlike other service providers promising better services at ever cheaper cost, Full Potential Solutions puts our people first to achieve breakthrough client results. Our thriving team and advanced omnichannel solutions reduce customer acquisition costs and expand lifetime value for many of the world’s leading customer-first brands.

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