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Press Release: Full Potential Solutions Opens New Customer Service Center in Bogota, Colombia

COL $3 million investment brings 15-20% wage premium and values-based approach to empower a sustainable and high-performing workforce

BOGOTA, Colombia (May 23, 2022) -- Full Potential Solutions Inc., a global customer experience (CX) outsourcing company, opens a new center of excellence in Bogota on May 23, 2022 with a goal of hiring and training 170 local employees by the end of the year. Located at Centro Comercial Floresta Outlet (Cra. 69 ##98A - 11, Bogotá, Colombia), the new center will initially deliver omni-channel customer service for a leading wireless communications company, and in the near future, Full Potential will offer its complete set of CX solutions, including customer retention, cross-selling and acquisition programs for Fortune 500 companies.

According to Steve Kezirian, chief executive officer for Full Potential Solutions, “Bogota was the ideal choice for our new operation because of its well-educated population and cultural values that align with our approach to hire at premium wages with ongoing career advancement opportunities starting at the entry level.”

With 3.6% annual growth, comparatively low inflation and a large, educated population, Bogota offers a stable economic infrastructure and a high percentage of English speakers in a location and time zone that makes it accessible for businesses looking to outsource from the United States.

The new center will be led by Gloria Africano, a 38-year industry veteran. Africano is a Colombian native, in keeping with Full Potential’s policy to hire native leaders across it global footprint. “Excellence in customer service always comes down to the people. A well-qualified team, properly managed and motivated to deliver the highest level of support possible, is key to success. We have already hired 40 new agents and are looking forward to adding 130 more by end of year.”

About Full Potential Solutions

With over 5,000 employees across four continents, Full Potential Solutions empowers companies to forge more profitable customer relationships by applying a values-based and data-driven approach to everything we do. Unlike other service providers promising better services at ever cheaper cost, Full Potential Solutions puts our people first to achieve breakthrough client results. Our thriving team and advanced omni-channel solutions reduce customer acquisition costs and expand lifetime value for many of the world’s leading customer-first brands.

For more information, contact Gloria Africano at


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